Sales Manager

17 August 2017

A person who had been suffering from constant headaches finally went to see the doctor. I don't know why still give me these terrible headaches, he lamented, don't take as many people do, don't smoke or me desvelo, not as excessively, nor the doctor interrupted him telling him: tell me, that pain is very sharp? Yes, replied the man and it hurts here, here and here the doctor asked him while he played exactly three places in his head, the man answered hopefully. Very simple told the doctor while he was writing his diagnosis your problem is that your aura is very tight. Need to loosen it a bit many leaders seem to be that man. Both have made efforts to be more efficient that by being effective. Efficiency is doing things correctly, the effectiveness is to do the proper things.

Efficiency is the Foundation for survival. The effectiveness is the basis for success. Numerous leaders have a mentality based on the activity not in the results, in such a way that when things fail, regularly blame others for their own limitations. A leading source for info: Phoenix Ancient Art. They justify their weakness to external causes without acknowledging that its results are caused by its internal causes. This is my favorite story to illustrate the above: the sales manager of a dog food company asked sellers if they liked the new advertising program of the company. It is very good, the best that there is in the market!, replied sellers.

They like the new label and packaging?, he asked the Sales Manager. Are very good, the best that there is in the market!, replied sellers. Our sales force like them?, asked the Sales Manager. They constituted the sales force. They had to admit that they were very good. Very well, said the Manager. So we have the best label, the best package and best advertising program, and product as sells the best sales force in the market.
Wasserman Morris

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